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{"id":58357,"date":"2022-07-14T12:47:01","date_gmt":"2022-07-14T09:47:01","guid":{"rendered":"https:\/\/old.anumuseum.org.il\/?p=58357"},"modified":"2022-07-14T12:47:01","modified_gmt":"2022-07-14T09:47:01","slug":"%d7%90%d7%a0%d7%95-%d7%9e%d7%95%d7%96%d7%99%d7%90%d7%95%d7%9f-%d7%94%d7%a2%d7%9d-%d7%94%d7%99%d7%94%d7%95%d7%93%d7%99-%d7%96%d7%9b%d7%94-%d7%91%d7%a4%d7%a8%d7%a1-%d7%a1%d7%99%d7%9c%d7%91%d7%a8-%d7%91","status":"publish","type":"post","link":"https:\/\/old.anumuseum.org.il\/he\/%d7%90%d7%99%d7%a8%d7%95%d7%a2%d7%99%d7%9d\/%d7%90%d7%a0%d7%95-%d7%9e%d7%95%d7%96%d7%99%d7%90%d7%95%d7%9f-%d7%94%d7%a2%d7%9d-%d7%94%d7%99%d7%94%d7%95%d7%93%d7%99-%d7%96%d7%9b%d7%94-%d7%91%d7%a4%d7%a8%d7%a1-%d7%a1%d7%99%d7%9c%d7%91%d7%a8-%d7%91\/","title":{"rendered":"\u05d0\u05e0\u05d5- \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d6\u05db\u05d4 \u05d1\u05e4\u05e8\u05e1 \u05e1\u05d9\u05dc\u05d1\u05e8 \u05d1\u05ea\u05d7\u05e8\u05d5\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05d9\u05e9\u05e8\u05d0\u05dc\u05d9\u05ea 2022"},"content":{"rendered":"

\u05d4\u05ea\u05d7\u05e8\u05d5\u05ea \u05d4\u05ea\u05e7\u05d9\u05d9\u05de\u05d4 \u05d1\u05d4\u05d5\u05d1\u05dc\u05ea – BRAND ACADEMY<\/strong> – \u05d4\u05de\u05e8\u05db\u05d6 \u05dc\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05ea\u05e7\u05d3\u05dd \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc, \u05d9\u05e4\u05e2\u05ea <\/strong>– \u05d7\u05d1\u05e8\u05ea \u05e0\u05d9\u05ea\u05d5\u05d7 \u05de\u05d3\u05d9\u05d4 \u05d5\u05d3\u05d0\u05d8\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05e9\u05dc \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d5\u05de\u05d5\u05ea\u05d2\u05d9\u05dd, KANTAR<\/strong> \u00a0– \u05d7\u05d1\u05e8\u05d4 \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d4 \u05d1\u05e2\u05d5\u05dc\u05dd \u05dc\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05d5\u05d4\u05de\u05dc\u05e6\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d5\u05ea \u05d0\u05d5\u05e4\u05e8\u05d8\u05d9\u05d1\u05d9\u05d5\u05ea. \u05e6\u05d5\u05d5\u05ea \u05d4\u05e9\u05d5\u05e4\u05d8\u05d9\u05dd, \u05d1\u05e8\u05d0\u05e9\u05d5\u05ea \u05e4\u05d9\u05dc\u05d9\u05e4 \u05d1\u05d5\u05dc\u05e7\u05d9\u05d4, \u05d4\u05d5\u05e8\u05db\u05d1 \u05de\u05de\u05e0\u05d4\u05dc\u05d9 \u05de\u05d7\u05dc\u05e7\u05d5\u05ea \u05dc\u05ea\u05e7\u05e9\u05d5\u05e8\u05ea \u05d7\u05d6\u05d5\u05ea\u05d9\u05ea \u05e9\u05dc \u05d1\u05e6\u05dc\u05d0\u05dc, \u05de\u05e8\u05e6\u05d9\u05dd \u05d1\u05db\u05d9\u05e8\u05d9\u05dd \u05de HIT \u05d5\u05de\u05e0\u05d4\u05dc\u05d9 \u05e9\u05d9\u05d5\u05d5\u05e7 \u05e9\u05dc \u05d7\u05d1\u05e8\u05d5\u05ea \u05de\u05d4\u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05d1\u05d0\u05e8\u05e5 \u05d5\u05d1\u05e2\u05d5\u05dc\u05dd.<\/p>\n

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\u05d4\u05e9\u05d5\u05e4\u05d8\u05d9\u05dd \u05e0\u05d9\u05de\u05e7\u05d5 \u05d0\u05ea \u05d4\u05d1\u05d7\u05d9\u05e8\u05d4: “\u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d0\u05d7\u05ea \u05de\u05e2\u05d1\u05d5\u05d3\u05d5\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05de\u05e8\u05e9\u05d9\u05de\u05d5\u05ea \u05d1\u05d9\u05d5\u05ea\u05e8 \u05e9\u05e0\u05e2\u05e9\u05d5 \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc \u05d1\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea. \u05dc\u05e7\u05d7\u05ea \u05de\u05d5\u05ea\u05d2 \u05d5\u05ea\u05d9\u05e7 \u05d5\u05dc\u05d4\u05e4\u05d5\u05da \u05d0\u05d5\u05ea\u05d5 \u05dc\u05de\u05d5\u05ea\u05d2 \u05de\u05e2\u05e0\u05d9\u05d9\u05df \u05d4\u05df \u05d1\u05e8\u05de\u05ea \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d1\u05e2\u05d5\u05dc\u05dd \u05d5\u05d4\u05df \u05d1\u05e8\u05de\u05ea \u05d4\u05de\u05e9\u05e4\u05d7\u05d5\u05ea \u05d1\u05d0\u05e8\u05e5. \u05d4\u05e9\u05dd “\u05d0\u05e0\u05d5” \u05d4\u05d9\u05e0\u05d5 \u05d0\u05d7\u05ea \u05de\u05d4\u05d4\u05d1\u05e8\u05e7\u05d5\u05ea \u05d4\u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05e9\u05dc \u05e9\u05de\u05d5\u05ea \u05d1\u05e2\u05e9\u05d5\u05e8 \u05d4\u05d0\u05d7\u05e8\u05d5\u05df. \u05d4\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05e4\u05d5\u05e0\u05d8\u05d9\u05dd \u05d4\u05de\u05d5\u05d3\u05e8\u05e0\u05d9\u05d9\u05dd, \u05d1\u05e6\u05d1\u05e2 \u05d4\u05db\u05d7\u05d5\u05dc \u05d4\u05d1\u05d5\u05d4\u05e7 \u05d9\u05e6\u05e8\u05d5 \u05d1\u05d9\u05d3\u05d5\u05dc, \u05d6\u05d4\u05d5\u05ea \u05d5\u05d0\u05d9\u05e9\u05d9\u05d5\u05ea \u05de\u05d5\u05ea\u05d2 \u05d1\u05e8\u05d5\u05e8\u05d4 \u05dc\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9”.<\/p>\n

\u05d4\u05de\u05d5\u05ea\u05d2 “\u05d0\u05e0\u05d5 – \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9” \u05d4\u05d5\u05e9\u05e7 \u05dc\u05e4\u05e0\u05d9 \u05db\u05e9\u05e0\u05d4 \u05d5\u05d4\u05d5\u05d0 \u05d4\u05e9\u05dd \u05d4\u05e0\u05d1\u05d7\u05e8 \u05dc\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d4\u05d2\u05d3\u05d5\u05dc \u05d1\u05e2\u05d5\u05dc\u05dd \u05e9\u05d4\u05d7\u05dc\u05d9\u05e3 \u05d0\u05ea \u05d4\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e7\u05d5\u05d3\u05dd – “\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d1\u05d1\u05d9\u05ea \u05d4\u05ea\u05e4\u05d5\u05e6\u05d5\u05ea”. \u05e2\u05e9\u05e8 \u05e9\u05e0\u05d9\u05dd \u05e9\u05dc \u05ea\u05db\u05e0\u05d5\u05df \u05d5\u05d1\u05e0\u05d9\u05d9\u05d4, \u05d1\u05d4\u05e9\u05e7\u05e2\u05d4 \u05e9\u05dc 100 \u05de\u05d9\u05dc\u05d9\u05d5\u05df \u05d3\u05d5\u05dc\u05e8, \u05d4\u05e0\u05d9\u05d1\u05d5 \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d7\u05d3\u05e9 \u05d1\u05e2\u05dc 3 \u05e7\u05d5\u05de\u05d5\u05ea, 7,000 \u05de”\u05e8 \u05e9\u05d8\u05d7 \u05ea\u05e6\u05d5\u05d2\u05d4 \u05e2\u05dd \u05de\u05d0\u05d5\u05ea \u05de\u05d5\u05e6\u05d2\u05d9\u05dd \u05d5\u05d0\u05d5\u05e1\u05e4\u05d9 \u05de\u05e7\u05d5\u05e8,\u00a0 40 \u05e1\u05e8\u05d8\u05d9\u05dd \u05d1\u05d4\u05e4\u05e7\u05d4 \u05de\u05e7\u05d5\u05e8\u05d9\u05ea \u05d5- 25 \u05ea\u05d7\u05e0\u05d5\u05ea \u05d0\u05d9\u05e0\u05d8\u05e8\u05d0\u05e7\u05d8\u05d9\u05d1 \u05d7\u05d3\u05e9\u05e0\u05d9\u05d5\u05ea \u05d1\u05d8\u05db\u05e0\u05d5\u05dc\u05d5\u05d2\u05d9\u05d4 \u05d4\u05de\u05ea\u05e7\u05d3\u05de\u05ea \u05d1\u05e2\u05d5\u05dc\u05dd.<\/p>\n

\u05dc\u05e4\u05e0\u05d9 \u05db\u05e9\u05dc\u05d5\u05e9 \u05e9\u05e0\u05d9\u05dd, \u05d1\u05de\u05d4\u05dc\u05da \u05ea\u05e0\u05d5\u05e4\u05ea \u05d4\u05d4\u05ea\u05d7\u05d3\u05e9\u05d5\u05ea \u05e9\u05dc \u05d4\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df, \u05d4\u05d5\u05d7\u05dc\u05d8 \u05dc\u05e6\u05d0\u05ea \u05dc\u05ea\u05d4\u05dc\u05d9\u05da \u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05d7\u05d3\u05e9 \u05dc\u05de\u05d5\u05e1\u05d3 \u05d4\u05d5\u05d5\u05ea\u05d9\u05e7, \u05d6\u05d0\u05ea \u05dc\u05d0\u05d7\u05e8 \u05e9\u05de\u05d7\u05e7\u05e8\u05d9\u05dd \u05e9\u05d1\u05d9\u05e6\u05e2 \u05d4\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d1\u05d0\u05e8\u05d4”\u05d1 \u05d5\u05d1\u05d9\u05e9\u05e8\u05d0\u05dc, \u05d4\u05e2\u05dc\u05d5 \u05db\u05d9 \u05dc\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05e0\u05db\u05e1\u05d9\u05d5\u05ea \u05e9\u05dc\u05d9\u05dc\u05d9\u05ea – \u05d4\u05d5\u05d0 \u05e0\u05ea\u05e4\u05e1 \u05db\u05de\u05e7\u05d5\u05dd \u05de\u05d9\u05d5\u05e9\u05df \u05d5\u05db\u05d1\u05d3, \u05d6\u05d0\u05ea \u05d1\u05e0\u05d9\u05d2\u05d5\u05d3 \u05de\u05d5\u05d7\u05dc\u05d8 \u05dc\u05ea\u05db\u05dc\u05d9\u05ea \u05d4\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05d7\u05d3\u05e9, \u05e9\u05de\u05e1\u05e4\u05e8 \u05d0\u05ea \u05e1\u05d9\u05e4\u05d5\u05e8\u05d9 \u05d4\u05d2\u05d1\u05d5\u05e8\u05d4 \u05d5\u05d4\u05e0\u05d9\u05e6\u05d7\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9\u05dd \u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05e9\u05e0\u05d9\u05dd, \u05d5\u05d7\u05d5\u05d2\u05d2 \u05d0\u05ea \u05ea\u05e8\u05d5\u05de\u05ea\u05d5 \u05d4\u05d0\u05d3\u05d9\u05e8\u05d4 \u05e9\u05dc \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05dc\u05d0\u05e0\u05d5\u05e9\u05d5\u05ea \u05db\u05d5\u05dc\u05d4 \u05d1\u05db\u05dc \u05ea\u05d7\u05d5\u05de\u05d9 \u05d4\u05d7\u05d9\u05d9\u05dd. \u05d4\u05e9\u05dd “\u05d0\u05e0\u05d5” \u05de\u05e1\u05e4\u05e8 \u05e2\u05dc \u05e2\u05dd \u05d9\u05d4\u05d5\u05d3\u05d9 \u05d0\u05d7\u05d3 \u05e9\u05dc\u05dd, \u05d1\u05db\u05dc \u05de\u05e7\u05d5\u05dd \u05d0\u05e9\u05e8 \u05d4\u05d5\u05d0 \u05e0\u05de\u05e6\u05d0 (\u05dc\u05e2\u05d5\u05de\u05ea \u05d4\u05e9\u05dd \u05d4\u05d3\u05d9\u05db\u05d5\u05d8\u05d5\u05de\u05d9 \u2013 \u05d1\u05d9\u05ea \u05d4\u05ea\u05e4\u05d5\u05e6\u05d5\u05ea \u05e9\u05d3\u05d9\u05d1\u05e8 \u05e2\u05dc \u05d9\u05d4\u05d5\u05d3\u05d9 \u05d9\u05e9\u05e8\u05d0\u05dc \u05d5\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d4\u05ea\u05e4\u05d5\u05e6\u05d5\u05ea \u05db\u05e9\u05ea\u05d9 \u05d9\u05e9\u05d5\u05d9\u05d5\u05ea \u05e0\u05e4\u05e8\u05d3\u05d5\u05ea) \u05d5\u05d4\u05d5\u05d0 \u05de\u05d0\u05d2\u05d3 \u05d1\u05ea\u05d5\u05db\u05d5 \u05e2\u05e8\u05db\u05d9\u05dd \u05e9\u05dc \u05d0\u05d7\u05d3\u05d5\u05ea, \u05d0\u05d4\u05d1\u05ea \u05d4\u05d0\u05d7\u05e8, \u05e4\u05dc\u05d5\u05e8\u05dc\u05d9\u05d6\u05dd, \u05e1\u05d5\u05dc\u05d9\u05d3\u05e8\u05d9\u05d5\u05ea \u2013 \u05e2\u05e8\u05db\u05d9\u05dd \u05d4\u05de\u05ea\u05d1\u05d8\u05d0\u05d9\u05dd \u05d1\u05db\u05dc \u05de\u05d5\u05e7\u05d3\u05d9 \u05d4\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05d7\u05d3\u05e9.<\/p>\n

\u05d0\u05ea \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05d7\u05d3\u05e9\u05d4 \u05d4\u05d5\u05d1\u05d9\u05dc\u05d4 \u05d7\u05d1\u05e8\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd <\/strong>LEAD<\/strong> \u05d5\u05e2\u05d9\u05e6\u05d5\u05d1 \u05d4\u05de\u05d5\u05ea\u05d2 \u05d4\u05d7\u05d3\u05e9 \u05e0\u05e2\u05e9\u05d4 \u05e2”\u05d9 \u05d4\u05de\u05e2\u05e6\u05d1\u05ea \u05dc\u05d9\u05d4\u05d9 \u05d0\u05e8\u05dc\u05d9\u05da.<\/strong><\/p>\n

$\"\"$ <\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u05d0\u05e0\u05d5 – \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d6\u05db\u05d4 \u05d1\u05e4\u05e8\u05e1 \u05e1\u05d9\u05dc\u05d1\u05e8 \u05d1\u05ea\u05d7\u05e8\u05d5\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05d0\u05e8\u05e6\u05d9\u05ea Israel brand award 2022 \u05d1\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d9\u05ea \u05ea\u05e8\u05d1\u05d5\u05ea \u05d5\u05d7\u05d9\u05e0\u05d5\u05da \u05e2\u05d1\u05d5\u05e8 \u05e2\u05d1\u05d5\u05d3\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05d7\u05d3\u05e9 \u05e9\u05dc \u05d4\u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df. \u05d4\u05ea\u05d7\u05e8\u05d5\u05ea \u05d4\u05ea\u05e7\u05d9\u05d9\u05de\u05d4 \u05d1\u05d4\u05d5\u05d1\u05dc\u05ea – BRAND ACADEMY – \u05d4\u05de\u05e8\u05db\u05d6 \u05dc\u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05ea\u05e7\u05d3\u05dd \u05d1\u05d9\u05e9\u05e8\u05d0\u05dc, \u05d9\u05e4\u05e2\u05ea – \u05d7\u05d1\u05e8\u05ea \u05e0\u05d9\u05ea\u05d5\u05d7 \u05de\u05d3\u05d9\u05d4 \u05d5\u05d3\u05d0\u05d8\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05e9\u05dc \u05de\u05d5\u05e6\u05e8\u05d9\u05dd \u05d5\u05de\u05d5\u05ea\u05d2\u05d9\u05dd, KANTAR \u00a0– \u05d7\u05d1\u05e8\u05d4 \u05d4\u05de\u05d5\u05d1\u05d9\u05dc\u05d4 \u05d1\u05e2\u05d5\u05dc\u05dd \u05dc\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05d5\u05d4\u05de\u05dc\u05e6\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05d5\u05ea \u05d0\u05d5\u05e4\u05e8\u05d8\u05d9\u05d1\u05d9\u05d5\u05ea. \u05e6\u05d5\u05d5\u05ea […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[42],"tags":[],"yoast_head":"\n\u05d0\u05e0\u05d5- \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d6\u05db\u05d4 \u05d1\u05e4\u05e8\u05e1 \u05e1\u05d9\u05dc\u05d1\u05e8 \u05d1\u05ea\u05d7\u05e8\u05d5\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05d9\u05e9\u05e8\u05d0\u05dc\u05d9\u05ea 2022 - \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"he_IL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05d0\u05e0\u05d5- \u05de\u05d5\u05d6\u05d9\u05d0\u05d5\u05df \u05d4\u05e2\u05dd \u05d4\u05d9\u05d4\u05d5\u05d3\u05d9 \u05d6\u05db\u05d4 \u05d1\u05e4\u05e8\u05e1 \u05e1\u05d9\u05dc\u05d1\u05e8 \u05d1\u05ea\u05d7\u05e8\u05d5\u05ea \u05d4\u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05d9\u05e9\u05e8\u05d0\u05dc\u05d9\u05ea 2022\" \/>\n<meta property=\"og:description\" content=\"..\" \/>\n<meta property=\"og:url\" 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